GeForce RTX 40 Series

GeForce RTX 40 Series

See how NVIDIA computing platforms, cloud technologies, and advances in virtual collaboration are transforming every industry. Join us as NVIDIA CEO Jensen Huang unveils real-world breakthroughs for the era of AI and the metaverse.

NVIDIA® GeForce RTX® 40 Series GPUs are beyond fast for gamers and creators. They’re powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.

NVIDIA Ada Lovelace Architecture
Ahead of its time, ahead of the game.

New Streaming Multiprocessors
Up to 2x performance and power efficiency

Fourth-Gen Tensor Cores
Up to 2x AI performance

Third-Gen RT Cores
Up to 2x ray tracing performance

Ray Tracing

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

NVIDIA DLSS 3

The performance multiplier, powered by AI.

DLSS is a revolutionary breakthrough in AI-powered graphics that massively boosts performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.

NVIDIA Reflex

Victory measured in milliseconds.

NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

NVIDIA Studio

Your creativityAI.

Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.